Use Silver Bullets, Not a Machine Gun: How to Pitch Books According to WIRED Editor
06:26 AM / 01 Nov 2007 Filed in: marketing &
pr
The punch line of Chris Anderson's
blog posting is that he has become fed-up
with PR folks blindly pitching him on
non-relevant content for his book. Or
worse, not knowing anything about his book and
simply wasting his time. As a result, he
has published a list of email addresses
on his blog he now blocks all mail.
Is this appropriate? Hmmm, hard to tell. But nonetheless, it certainly would be a very bad list to find yourself on, that's for sure. If nothing else, this is the stuff that should speak volumes to fresh PR professionals; know your audience, know what their interests are, treat each correspondence as a silver bullet -- one that must be wisely used as opposed to a machine gun approach to coverage for your client. Read More...
Is this appropriate? Hmmm, hard to tell. But nonetheless, it certainly would be a very bad list to find yourself on, that's for sure. If nothing else, this is the stuff that should speak volumes to fresh PR professionals; know your audience, know what their interests are, treat each correspondence as a silver bullet -- one that must be wisely used as opposed to a machine gun approach to coverage for your client. Read More...
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PR 101 Lesson of the Day: What Not to Do (aka FEMA's Fake Press Conference)
09:56 AM / 28 Oct 2007 Filed in: randomness
Unfortunately, the following is not a joke:
WASHINGTON, Oct 26 (Reuters) - The U.S. government's main disaster-response agency apologized on Friday for having its employees pose as reporters in a hastily called news conference on California's wildfires that no news organizations attended.
The Federal Emergency Management Agency, still struggling to restore its image after the bungled handling of Hurricane Katrina in 2005, issued the apology after The Washington Post published details of the Tuesday briefing.
"We can and must do better, and apologize for this error in judgment," FEMA deputy administrator Harvey Johnson, who conducted the briefing, said in a statement. "Our intent was to provide useful information and be responsive to the many questions we have received."
Here is the rest of the Reuter's press release. But to really enjoy this stupidity in action, check out the actual "press conference" below.
WASHINGTON, Oct 26 (Reuters) - The U.S. government's main disaster-response agency apologized on Friday for having its employees pose as reporters in a hastily called news conference on California's wildfires that no news organizations attended.
The Federal Emergency Management Agency, still struggling to restore its image after the bungled handling of Hurricane Katrina in 2005, issued the apology after The Washington Post published details of the Tuesday briefing.
"We can and must do better, and apologize for this error in judgment," FEMA deputy administrator Harvey Johnson, who conducted the briefing, said in a statement. "Our intent was to provide useful information and be responsive to the many questions we have received."
Here is the rest of the Reuter's press release. But to really enjoy this stupidity in action, check out the actual "press conference" below.
Yeah, this is the stuff that keeps Jon Stewart and the Daily Show stuff fully employed.
Read More...