Reality Advertising Done Right: Kudos to Burger King
Agency: We'd like to remove your flagship product from the menu
Client: Um, why?
Agency: Yes, remove your flagship product and record the reaction of real customers
Huge kudos to Burger King for having the huevos and trust in their agency -- Crispin Porter + Bogusky -- to give this a try. I think they've done a great job with the creative on this one and to reactions of these real folks off the street could not have been scripted any better.
Click above to see the entire Whopper Freakout
session. It will be 8 minutes well
spent.
VW Jetta Ad: A Great Car, a Great Source of Protein?
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Power to the Knowledge Worker - All Hail Enterprise 2.0
"Corporate employees are beginning to use Web 2.0 tools such as blogs, podcasts, wikis, RSS, and social networking in their daily lives. The adoption, however, is uneven, with some employees willing to go to great lengths to use these tools, while others steadfastly refuse to adopt. On the surface it looks like technology marketers have their work cut out for them and will need to convince prospective customers that mass adoption is both possible and valuable. In reality, this situation presents more opportunity than threat, as smart tech marketers will appeal to employees, IT, and line-of-business sponsors each in turn. A well-crafted marketing plan will target each constituency and use its interests to drive value and revenues — regardless of the firm's initial Web 2.0 adoption level."
While I haven't shelled out the US$279.00 for the report, I must say, this concept absolutely has truth in my professional career. For the last five plus years, I have chosen many "non-sanctioned" hosted applications to assist me as well as my teams in driving our daily tasks, education and communication.
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You Press the Button - We Do the Rest. September 4, 1888 the Birth of Snapshot Photography
While I don't have an original KODAK camera,
I do
have several Kodak cameras that date as early as
1899. Pictured above is the line drawing
from the original patent issued. To see the
complete patent, continue reading this posting
below.
According to kodak.com,
the word "Kodak" was also first registered as a
trademark in 1888. There has been some fanciful
speculation, from time to time, on how the name
was originated. But the plain truth is that
Eastman invented it out of thin air.
He explained: "I devised the name myself. The
letter "K" had been a favorite with me -- it seems
a strong, incisive sort of letter. It became a
question of trying out a great number of
combinations of letters that made words starting
and ending with 'K.' The word 'Kodak' is the
result." Kodak's distinctive yellow trade dress,
which Eastman selected, is widely known throughout
the world and is one of the company's more valued
assets.
First backyardtheaterinabox.com Email Newsletter Today
Things are ramping up nicely with our new backyard theater gig. Over this past weekend, we took our first kit on a test run -- the whole neighborhood went camping and we took the first ready for rental (or purchase!) kit with us. It performed great. There is nothing like 5.1 surround sound and a 10 foot movie screen in your campsite, let me tell you.
If you are interested in learning more about backyardtheaterinabox.com, jump over to the site. And if you’d like to see the first email newsletter that went out, (there is even a 20% discount in there!), please check out the backyard theater newsletter archive link. And I’d really appreciate it if you subscribe to our backyard theater newsletter.
I Got Joost’d Today
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2007 Digital Outlook Report
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Rank the Super Bowl Ads at YouTube
Ahh, good modern day sport. Watch them over and over again... good use of time at your day job, huh?
Marketing and the “No Brainer Metric”
Revenue happens when customers buy our stuff. They buy our stuff because they see value in doing so. More than a few people have a hand in making this happen. You can’t throw stones at sales when ‘they make their number’, but their sensitive side comes out when they don't. "Competition is killing us," with better products, lower pricing, or with jelly bean colors and a nob we never thought to add. And they may not be wrong. But it does pull back the curtain on how they lack full ownership of the metric they have come to own.
So in the spirit of progress, let’s take an example and pull it apart so we can see the guts with our own eyes. And where better to start than with the organization’s favorite metric, revenue, and our favorite organizational poster-child, sales.
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That’s Marketing: Super Bowl Style
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How to Pour a Guinness: Podcast Style
Where else can you learn the proper technique to pour a Guinness? How about in a London pub? I'm thinking a pub in Cork or Dublin might be better, but London is close enough
So wait no further... direct from Tod Maffin's How To Do Stuff podcast site, advice on Guinness perfection from experts, from a pub in London, England.
How To Pour A Guinness
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What Do You Use a Toyota Car For? Apparently Anything Other Than Transportation
This one just caught my eye.
It appears that the fine folks at Toyota have
figured out how to connect about every gadget
you own (cameras, MP3 player, cell phone, PDA,
kitchen sink) to your car. Toyota plans to show
off their new "Toyota Hub" at the Mondial de
l'Automobile this weekend. If you can read
French, here is the original story: http://akiba.sorobangeeks.com/news_8686.html