marketing and pr
Major Music Labels and Their Downward Spiral - We're all Thieves to the RIAA
05:46 AM / 09 Jan 2008
I came across an article on the Motley Fool last week which
does a great job of packaging up my feelings
on the major music labels and their thugs
known as the RIAA. To quote the article,
"As I've said before, a good sign of a dying industry that investors might want to avoid is when it would rather litigate than innovate, signaling a potential destroyer of value. If it starts to pursue paying customers -- which doesn't seem that outlandish at this point -- then I guess we'll all know the extent of the desperation. Investor, beware." Read More...
"As I've said before, a good sign of a dying industry that investors might want to avoid is when it would rather litigate than innovate, signaling a potential destroyer of value. If it starts to pursue paying customers -- which doesn't seem that outlandish at this point -- then I guess we'll all know the extent of the desperation. Investor, beware." Read More...
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Reality Advertising Done Right: Kudos to Burger King
07:19 AM / 15 Dec 2007
With reality TV shows ranking as the top five or
six prime time slots, it was only a matter of time
that someone created a "reality TV" commercial. And
this one is priceless. I can only imagine how the
client pitch went for the ad agency:
Agency: We'd like to remove your flagship product from the menu
Client: Um, why?
Agency: Yes, remove your flagship product and record the reaction of real customers
Huge kudos to Burger King for having the huevos and trust in their agency -- Crispin Porter + Bogusky -- to give this a try. I think they've done a great job with the creative on this one and to reactions of these real folks off the street could not have been scripted any better.
Agency: We'd like to remove your flagship product from the menu
Client: Um, why?
Agency: Yes, remove your flagship product and record the reaction of real customers
Huge kudos to Burger King for having the huevos and trust in their agency -- Crispin Porter + Bogusky -- to give this a try. I think they've done a great job with the creative on this one and to reactions of these real folks off the street could not have been scripted any better.
Click above to see the entire Whopper Freakout
session. It will be 8 minutes well
spent.
Use Silver Bullets, Not a Machine Gun: How to Pitch Books According to WIRED Editor
06:26 AM / 01 Nov 2007
The punch line of Chris Anderson's
blog posting is that he has become fed-up
with PR folks blindly pitching him on
non-relevant content for his book. Or
worse, not knowing anything about his book and
simply wasting his time. As a result, he
has published a list of email addresses
on his blog he now blocks all mail.
Is this appropriate? Hmmm, hard to tell. But nonetheless, it certainly would be a very bad list to find yourself on, that's for sure. If nothing else, this is the stuff that should speak volumes to fresh PR professionals; know your audience, know what their interests are, treat each correspondence as a silver bullet -- one that must be wisely used as opposed to a machine gun approach to coverage for your client. Read More...
Is this appropriate? Hmmm, hard to tell. But nonetheless, it certainly would be a very bad list to find yourself on, that's for sure. If nothing else, this is the stuff that should speak volumes to fresh PR professionals; know your audience, know what their interests are, treat each correspondence as a silver bullet -- one that must be wisely used as opposed to a machine gun approach to coverage for your client. Read More...
VW Jetta Ad: A Great Car, a Great Source of Protein?
07:04 AM / 21 Sep 2007
Ummm, what were they thinking. Watch this one if
you're trying to find a reason to skip lunch today.
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Power to the Knowledge Worker - All Hail Enterprise 2.0
06:51 AM / 20 Sep 2007
A Forrester
researcher has just published an
interesting paper. Well, I should say the
abstract is interesting:
"Corporate employees are beginning to use Web 2.0 tools such as blogs, podcasts, wikis, RSS, and social networking in their daily lives. The adoption, however, is uneven, with some employees willing to go to great lengths to use these tools, while others steadfastly refuse to adopt. On the surface it looks like technology marketers have their work cut out for them and will need to convince prospective customers that mass adoption is both possible and valuable. In reality, this situation presents more opportunity than threat, as smart tech marketers will appeal to employees, IT, and line-of-business sponsors each in turn. A well-crafted marketing plan will target each constituency and use its interests to drive value and revenues — regardless of the firm's initial Web 2.0 adoption level."
While I haven't shelled out the US$279.00 for the report, I must say, this concept absolutely has truth in my professional career. For the last five plus years, I have chosen many "non-sanctioned" hosted applications to assist me as well as my teams in driving our daily tasks, education and communication.
Read More...
"Corporate employees are beginning to use Web 2.0 tools such as blogs, podcasts, wikis, RSS, and social networking in their daily lives. The adoption, however, is uneven, with some employees willing to go to great lengths to use these tools, while others steadfastly refuse to adopt. On the surface it looks like technology marketers have their work cut out for them and will need to convince prospective customers that mass adoption is both possible and valuable. In reality, this situation presents more opportunity than threat, as smart tech marketers will appeal to employees, IT, and line-of-business sponsors each in turn. A well-crafted marketing plan will target each constituency and use its interests to drive value and revenues — regardless of the firm's initial Web 2.0 adoption level."
While I haven't shelled out the US$279.00 for the report, I must say, this concept absolutely has truth in my professional career. For the last five plus years, I have chosen many "non-sanctioned" hosted applications to assist me as well as my teams in driving our daily tasks, education and communication.
Read More...
I Got Joost’d Today
07:50 AM / 06 Apr 2007
Imagine my delight to come home last night and see
that I was given the opportunity to get into the
Joost beta program. From
the folks that changed the net with apps like
Kazaa and then Skype, here comes Joost. From what I have
read, learned and seen Joost will be a game
changer in the way we think about TV,
programming and distribution.
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2007 Digital Outlook Report
07:28 AM / 14 Mar 2007
Avenue A Razorfish recently
published the 2007 Digital Outlook Report
(free download). This report examines trends
in the way consumers, publishers, and
advertisers employ digital media to have a
conversation with each other. Specifically, it
covers the following areas:
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Rank the Super Bowl Ads at YouTube
07:23 AM / 05 Feb 2007
Ahh, good modern day sport. Watch them over and over again... good use of time at your day job, huh?
Marketing and the “No Brainer Metric”
07:20 AM / 05 Feb 2007
Snippets from today’s post at
Note to CMO:
Revenue happens when customers buy our stuff. They buy our stuff because they see value in doing so. More than a few people have a hand in making this happen. You can’t throw stones at sales when ‘they make their number’, but their sensitive side comes out when they don't. "Competition is killing us," with better products, lower pricing, or with jelly bean colors and a nob we never thought to add. And they may not be wrong. But it does pull back the curtain on how they lack full ownership of the metric they have come to own.
So in the spirit of progress, let’s take an example and pull it apart so we can see the guts with our own eyes. And where better to start than with the organization’s favorite metric, revenue, and our favorite organizational poster-child, sales.
Read More...
Revenue happens when customers buy our stuff. They buy our stuff because they see value in doing so. More than a few people have a hand in making this happen. You can’t throw stones at sales when ‘they make their number’, but their sensitive side comes out when they don't. "Competition is killing us," with better products, lower pricing, or with jelly bean colors and a nob we never thought to add. And they may not be wrong. But it does pull back the curtain on how they lack full ownership of the metric they have come to own.
So in the spirit of progress, let’s take an example and pull it apart so we can see the guts with our own eyes. And where better to start than with the organization’s favorite metric, revenue, and our favorite organizational poster-child, sales.
Read More...
That’s Marketing: Super Bowl Style
07:18 AM / 04 Feb 2007
Doing my rounds this morning reviewing some of my
favorite Marketing blogs and came
across this great marketing effort for the
Bears in support of today’s game. Click on the
picture to see a very large image. And if you
think this was computer generated or
Photoshopped, nope it wasn’t. Here is how they make the
Chicago skyline root on the Bears.
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How to Pour a Guinness: Podcast Style
11:08 AM / 23 Apr 2005
Whether you think this whole podcast thang is just
a fad or a sad excuse for a bunch of uber geeks to
play with their toys, here is proof of the true
value of podcasting. Education.
Where else can you learn the proper technique to pour a Guinness? How about in a London pub? I'm thinking a pub in Cork or Dublin might be better, but London is close enough
So wait no further... direct from Tod Maffin's How To Do Stuff podcast site, advice on Guinness perfection from experts, from a pub in London, England.
How To Pour A Guinness
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Where else can you learn the proper technique to pour a Guinness? How about in a London pub? I'm thinking a pub in Cork or Dublin might be better, but London is close enough
So wait no further... direct from Tod Maffin's How To Do Stuff podcast site, advice on Guinness perfection from experts, from a pub in London, England.
How To Pour A Guinness
Read More...